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Visitors can take self-guided tours over three floors of exhibits, with tales told by a mix of museum staff and interactive displays. Housed in a newly restored historic building at Canal and Magazine streets, Sazerac House opens to a gleaming vista of white tile, cast iron and woodwork the color of bourbon. The visual centerpiece is a tower of illuminated bar shelves lined with liquor bottles and stretching for three stories through the museum’s open center. On the floors above, and around each corner, there's a chance to delve deeper into a topic that has long been part of the New Orleans allure. An interactive display where you can smell the various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. Then, a pest named Phylloxera crossed from North America to France, laid waste to the grape vines and dried up the supply of brandy.
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Local historic preservation architects Trapolin-Peer Architects and Ryan Gootee General Contractors led the renovation efforts of the 48,000 square foot space over the course of two years. Throughout the renovation, there was a focus on restoring and reusing historic elements of the building, which reduced landfill load by 5300 tons and saved 2.557 metric tons of CO2. Dive deep into the dawn of New Orleans cocktail culture during the turn of the 20th century.
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The Cognac was made to taste like the brandies distilled before Phylloxera destroyed the vines and the family got out of the liquor business. It uses grapes that are rarely included in Cognacs today, like Folle Blanche and Colombard. Attend exclusive tastings hosted by expert bartenders to learn even more about classic New Orleans cocktails. The Sazerac House is an immersive spirited experience with complimentary samples along the tour route. Sazerac has returned to its 1640 roots with our own cognac estate and distillery. The picturesque Domaine Sazerac de Segonzac is set amongst 220 acres of beautiful, historic, organically cultivated vineyards in the very heart of the Cognac region of France.
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In recent years, curious bartenders dusted off old cocktail books to resurrect pre-Prohibition recipes and techniques. The signature drink would be the “Sazerac fizz,” which most certainly didn’t contain booze. A few years later, the name of the former bar had changed again to the Sazerac Delicatessen.
The glass gets that rinse of absinthe, or the local substitute Herbsaint. The final touch is a lemon twist, so the aromas of citrus and absinthe's anise both wallop the nose when the drinker lifts their glass. No outside food and beverages are allowed in The Sazerac House, but you’ll enjoy samples on your tour and can reserve a private tasting. New Orleans in the 1840’s when Sewell Taylor established his liquor business. Barton 1792 Distillery was established in 1879 and continues today as the oldest fully-operational Distillery in Bardstown, Kentucky.
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The various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. It was not until 1899 that Wondrich can find a published reference to a “Sazerac cocktail,” around the time that bartenders got creative with drinks and started giving their recipes names. After that, the Sazerac cocktail was mentioned often, generally along with the Ramos gin fizz and the absinthe frappe. Take a complimentary tour to discover the legacy and lore of your favorite drinks.
At the Sazerac House, though, the bartenders switched to rye whiskey and merrily continued mixing the house cocktail. The Sazerac House can also host intimate gatherings of up to 18 guests in two private tasting rooms, located on the second and third floors. These tasting rooms offer guests the opportunity to learn from the Sazerac House team of spirits and cocktail experts or have a simple gathering featuring the finest cocktail recipes and spirits offerings.
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The Imperial Cabinet Saloon is 3,500 square feet of classic New Orleans charm. Located on the fourth floor, the space comes complete with incredible views of Canal and Magazine Streets, an authentic antique bar and plenty of room for entertaining. The open concept space makes it ideal for groups of up to 300 people.
An early look at Sazerac House, interactive ode to New Orleans cocktail culture
On a visit to Old Montréal Distillery you’ll experience the fine art of blending. Our facility dates back to 1929 with an illustrious legacy of spirits innovation. We’re located near the Old Port with a stunning view of the city skyline and the majestic Mont Royal in the background. Montréal’s status as the epicenter of the Canadian Whisky industry was firmly established by the mid-20th century due to the success of legendary Master Blender Sam Bronfman of the Seagram company. Bronfman passed his knowledge directly to Seagram Master Blender Art Dawe who in turn passed it to our Master Blender Drew Mayville.
Visit The Sazerac House website to reserve your complimentary tour and book any additional tastings that interest you. Learn more about the production of our libations that fuel the life and energy of New Orleans. And while these bottles may be next-to-impossible to find, the Sazerac House is making it easier get your hands on a bottle of the standard 90 proof Sazerac. Upstairs, an exhibit on bitters doubles as a boutique production shop for Peychaud’s Bitters.
Embrace to-go drinks and non-stop partying (here, venues can stay open 24 hours a day!). The Sazerac is so revered and intrinsically linked to the history of cocktails in New Orleans that it was designated the “Official Cocktail of New Orleans” by the Louisiana House of Representatives in 2008. The tasting classes can last anywhere from minutes, and the time flies by. But it is good to know how long these classes take, so you can plan your day accordingly.
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